Victoria's Secret continues commitment to inclusion and diversity in new collection_freckle removal face

Taijuan Moorman, The Columbus Dispatch·2 min read
Victoria's Secret launched the Love Cloud collection nationwide on Feb. 17.
Victoria's Secret launched the Love Cloud collection nationwide on Feb. 17.

A new vision for Victoria's Secret has culminated in a new collection and campaign, highlighting its commitment to inclusion and diversity.

The Love Cloud lingerie collection is particularly notable for the company as it centers on comfort while also maintaining sexiness and functionality.

Led by Victoria's Secret head creative director Raúl Martinez, the campaign is described as "a major moment in the brand's evolution.

"The core of our transformation has been listening to our customer," said Martinez in an email. "We developed the Love Cloud collection to be the softness our customer could rely on in shapes that fit every woman's daily needs. This is all part of our ongoing effort to develop products that champion and support all women."

In the last few years, Victoria's Secret has started to take a new direction in leadership with a nearly all-woman board of directors, led by Donna James, a former Nationwide executive and managing director of Columbus business and executive advisory services firm Lardon & Associates.

Actor and model Miriam Blanco in Victoria's Secret's Love Cloud collection.
Actor and model Miriam Blanco in Victoria's Secret's Love Cloud collection.

It also has been reinventing its public image, doing away with the Victoria's Secret Angels and enlisting figures like soccer star Megan Rapinoe, actress Priyanka Chopra and LGBTQ model and activist Valentina Sampaio as representatives.

Victoria's Secret Love Cloud features Sofia Jirau, first model with Down syndrome

The women featured in the Love Cloud campaign represent a range of backgrounds, body types and experiences, differing in age, race and ability.

"This extraordinary group brought to life our product in a refreshing and unique way, and it was an honor to be able to celebrate these amazing women on set," said Martinez. "The shoot was very stripped back and natural – so they could be true to themselves and authentic to the way the collection fits and feels."

The models in the new campaign come from different walks of life. There's Celilo Miles, a firefighter, Jailyn Matthews, a medic and pilates instructor, and MaryAnn Elizabeth, an artist.

(editor:)

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