Demi Moore Models New 'Playful' Andie Swimwear Collection: 'Women Don't Want to Look Matronly'_freckle removal cream boots

Brittany Talarico·4 min readIn this article:
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  • Demi MooreDemi MooreAmerican actress
Demi Moore with andie swim
Demi Moore with andie swim

courtesy andie

Demi Moore has spent a lot of time on-screen — and off — in a bikini. In fact, the film and fashion icon estimates she owns between "400 and 500 swimsuits," including a number of vintage designs which inspired her new capsule collection for inclusive swimwear brand, Andie.

The debut drop of the Demi Moore x Andie line launches today — featuring 10 brand new swim styles which include plunging one-pieces, classic bikinis, high-waisted two-pieces and swim skirts and range in price from $75 to $155 — and marks a close design partnership between the actress and Andie's Vice President of Brand and Design, Michelle Copelman.

"For me, a big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it's their tummy or other areas of the body," Moore, 59, tells PEOPLE. "They don't want to look matronly or not feel sexy or desirable. That was really something in my own mind, which is changing this idea that we become less desirable as we get older."

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Copelman tells PEOPLE working with Moore on her first-ever apparel collection was "exciting" and a "learning experience for both of us."

"Demi graciously not only opened up her closet, but also her home," Copleman tells PEOPLE. "And in the end, this collection is everything that we were trying to accomplish. The fabrics are a little bit elevated. Some of the swimsuits are lined in the power mesh that's meant to sort of hold a woman in a little bit more and make her feel secure. There is a feminine, sweet, flirty whimsical vibe that carries through throughout the entire collection."

Demi Moore with andie swim
Demi Moore with andie swim

courtesy andie

Moore tells PEOPLE that while designing this line (available in size 0 to 26) she was drawn to vintage swimsuits that felt more like style statements than basic bikinis.

"I started thinking about how the last few years it was about suits with barely any cloth, and how much I loved the kind of elegance and glamor of, in my perception, of some of these vintage suits and the imagery that came with them and how you can feel sexy and empowered and comfortable and not have to show a lot of skin," she shares. "The workmanship that went into the vintage suits is extraordinary. And some of them, you can't actually believe are swimwear. So the idea is: How do we make a woman wear something that feels good and playful and sexy that is also creating security and confidence and still has style? That was our goal."


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